The Geofencing Guide

Part 1: Understanding Geofencing

What Is Geofencing?

Geofencing sets virtual boundaries around locations. When devices enter, we capture their IDs and deliver targeted ads—bridging offline to online.

4-Step Process

• 1. Draw Your Fence: Around stores, events, neighborhoods.
• 2. Tag Devices: GPS/Wi-Fi captures IDs anonymously.
• 3. Serve Ads: Display/video ads for 30 days.
• 4. Optimize: Refine audience and retarget across channels.

Part 2: Core & Advanced Tactics

Core Strategies

• High-Traffic Spots: Retail, gyms, transit hubs.
• Competitor Fencing: Surround rivals to capture in-market prospects.
• Event Targeting: Trade shows, festivals, expos.
• Demographic Layers: Age, income, occupation.

Advanced Tactics

• CTV/OTT: Stream ads on Smart TVs in fenced homes.
• Keyword Retargeting: Target recent searchers post-visit.
• Site & Social Retargeting: Follow users across web & social.

Part 3: Industry Use Cases

• Automotive: Fence competitor lots & car shows; retarget with financing offers.
• Healthcare: Surround clinics; serve appointment-booking ads.
• Home Services: Fence hardware stores; promote seasonal services.
• Real Estate: Target mortgage offices & open houses; push listing tours.
• Retail: Fence malls & big-box stores; offer in-store coupons.
• Restaurants: Surround office parks & nightlife; promote specials.
• Law Firms: Fence hospitals & repair shops; serve case-study ads.
• Fitness: Target competing gyms & health-food stores; promote trials.
• Events: Geofence expos & wedding shows; follow up with packages.
• RV & Marine: Fence outdoor expos & marinas; invite to demo days.

Part 4: Measuring ROI