Heating Up Local Leads: How Geofencing Transformed One HVAC Business
When an HVAC company gets service calls from over an hour away, it’s not just inefficient – it's frustrating for everyone involved. Long travel times mean fewer appointments and slower service. We saw this problem in a local HVAC service company. That’s when VC Solutions stepped in with a hyper-targeted digital marketing strategy that hit closer to home – literally.
The Challenge:
- Broad DMA targeting brought in leads too far away
- Lost time = fewer appointments
- Homeowners nearby didn’t even know the company was local
The VC Solutions Game Plan:
- Demographic Targeting: We segmented the audience to include homeowners (not renters) and “new movers” most likely to need HVAC services.
- Neighborhood Geofencing: We drew precise geofences around nearby neighborhoods, ensuring ads reached residents, not just visitors.
- Site Retargeting: Through pixel tracking, we re-engaged website visitors and ad clickers – people who were already interested, and therefore more likely to convert.
The Results:
- 5,067 Clicks
- 0.23% CTR
- 553 Online Conversions
One key win? The “new movers” segment proved highly responsive – building trust early with locals who would soon need HVAC support. A mix of display and video ads gave the brand both visibility and personality across devices.
When you focus on the right people, you don’t just get more leads – you build better relationships. This strategy didn't just boost conversions. It made the HVAC company more efficient, more local, and more trusted.
Helping a Manufacturing Plant Recruit the Right Talent in the Right Place
Hiring top talent is never easy – especially when you’re opening a new facility in a rural area with limited visibility and local competition. One of our clients, a manufacturing company launching a new plant, found themselves struggling to attract qualified candidates for multiple shifts. They needed workers fast, and ideally, locals who could transition quickly from their current jobs. That’s where VC Solutions stepped in.
The Challenge:
- A new plant opening in a rural area
- Failed prior attempts at geo-targeted hiring ads
- Needed to reduce hiring and onboarding time
- Wanted to track leads from interest to in-person interview
The VC Solutions Game Plan:
- Competitor Geofencing: We geofenced nearby manufacturing plants to reach individuals with experience in shift work. These passive job seekers were shown tailored ads promoting hiring incentives—drawing them toward a better opportunity.
- Graduates Geofencing: We geofenced technical colleges and local high schools with relevant training programs. These candidates were younger, less experienced—but ready to work and eager to interview.
- Keyword Retargeting: We created a robust list of job-related keywords, skills, and industry-specific search terms. Once someone searched these online, they were served targeted ads that nudged them toward applying.
The Results:
- 3,529 ad clicks
- 179 quality site visits
- Confirmed in-person conversions as applicants arrived for interviews and accepted positions
The client was even able to match hires to their previous jobs and educational backgrounds, validating the campaign’s precision. Multiple ad variations allowed us to test different messages and visuals, so we could report back exactly which content led to the highest conversion rates.
Turning Browsers into Buyers with Real Estate Geofencing
Selling homes in a new development isn’t just about curb appeal – it’s about finding the right buyers and engaging them at the perfect moment. That was the challenge one of our home building clients faced when launching a premium neighborhood near a major university. They needed to reach high-income alumni and potential buyers who would see the value in owning a second home or rental property close to their alma mater. That’s when VC Solutions came in with a smarter, more targeted approach.
The Challenge:
- A new development near a well-known university
- Difficulty reaching high-income alumni and nearby homeowners ready to upgrade
- A constantly changing inventory that needed agile messaging
The VC Solutions Game Plan:
- Potential Movers Targeting: Using first-party data, we built an audience of high-income individuals within the development’s DMA who were likely to move.
- Event Retargeting: We geofenced high-value alumni events—box seats at games, travel tours, and fan experiences—and retargeted those attendees with home listings and promotions.
- Competitor Geofencing: We geofenced nearby, competing developments and model homes to intercept buyers as they explored their options.
The Results:
- 2,346 clicks
- 41 in-person home tours
We didn’t just drive traffic—we delivered qualified prospects. The builder could track exactly who responded, which events or locations they came from, and what demographic segments were most engaged.
What we learned? Residents already living near the development were the most responsive to our messaging—meaning our strategy helped surface serious, local buyers. In real estate, timing and targeting are everything. With the right tools, digital marketing can do more than generate interest—it can guide buyers right to your doorstep.
