Bowled Campaign Options

Geofencing + Addressable + Keyword Programmatic + Retargeting across South Myrtle Beach, North Myrtle Beach, and Conway.

Key Differences Between Plans

What changes as you scale from Minimum → Optimal → Maximum, and why you might choose each.

Minimum ($1,500)
  • Foundational coverage: 2–3 fences/location, steady presence.
  • Core addressable segments only (highest intent).
  • Lean frequency to validate messaging and audiences.
Choose this if you want a conservative start or are testing initial lift.
Optimal ($2,500)
  • Expanded fences (4–6/location) + more competitor & lifestyle nodes.
  • Broader addressable reach (additional ZIPs/demos).
  • Higher ad frequency for stronger recall and visit intent.
Choose this for balanced scale, faster learnings, and stronger SOV.
Maximum ($3,250)
  • 7–8 fences/location for aggressive market saturation.
  • All key segments active simultaneously (pros + retirees).
  • Top-end frequency to dominate consideration windows.
Choose this to win share quickly and press advantages in-season.