Proposal for Elevated Embers
Igniting awareness with professional, data-driven geofencing and retargeting — designed for Elevated Embers.
Campaign Options
(click to expand)Option 1 — Display Only (Base)
$1,750 / month
Strategy: Build foundational awareness through targeted display ads across mobile and desktop. Focused on Tampa Heights, Seminole Heights, and Riverside Heights, targeting wellness-minded adults with geofencing + competitor locations.
- ~167,000 Display Impressions / month
- Addressable audience (~3,000 prospects)
- Venue & Competitor geofences (~100,000 impressions)
- Site Retargeting (~7,000 impressions)
What You Get:
- Consistent visibility multiple times per week in your ZIPs
- Audience warming that sets the stage for stronger call volume
- Retargeting ensures no visitor slips away
Option 2 — Display + Streaming Video
$2,500 / month
Strategy: Layer streaming video on top of display impressions. Tell the Elevated Embers story with high-impact video to deepen recall, positioned against gyms, luxury apartments, and wellness spaces.
- ~167,000 Display Impressions / month
- ~31,250 Streaming Video Impressions / month
What You Get:
- All of Option 1 plus memorable streaming video ads
- Elevated Embers positioned as the premium choice in wellness
- Customers see you while streaming content, boosting brand stickiness
Option 3 — Display + Streaming + Social Retargeting
$3,250 / month
Strategy: A full-funnel approach combining display, streaming, and social retargeting. Extend awareness into direct engagement by re-engaging site visitors and engagers on Facebook/Instagram, turning curiosity into bookings.
- ~167,000 Display Impressions / month
- ~31,250 Streaming Video Impressions / month
- Facebook/Instagram Retargeting: ~$500 ad spend / month
What You Get:
- All of Option 2 plus direct retargeting on Facebook/Instagram
- Converts “just curious” prospects into confirmed bookings
- Creates a closed loop: awareness → engagement → conversion
Comparing Options
- Channel Mix: Display only
- Reach: ~167,000 imps/mo
- What You Get: Consistent local visibility & retargeting foundation
- Channel Mix: Display + Streaming Video
- Reach: ~167k display + ~31k video imps/mo
- What You Get: Stronger recall with premium streaming placement
- Channel Mix: Display + Streaming + Social Retargeting
- Reach: ~167k display + ~31k video + social re‑engagement
- What You Get: Conversion push — re‑engages visitors into bookings
Expected Impact
Months 1–3 — Ignite
- Consistent reach across target ZIPs and venues
- Retargeting list growth
- Elevated Embers becomes familiar to your core audience
Months 4–6 — Grow
- Brand preference builds within the wellness community
- Noticeable lift in call volume and online bookings
- Creative optimized from audience behavior
6+ Months — Glow
- Dominating the region with bookings and service presence
- Expansion into Hyde Park, South Tampa, Channelside
- Scaling campaigns into additional markets
Contact
Keegan Zoller
keeganzoller@vc-solutions.net
+1 (518) 506-1316