Geofencing for Events that Fills Booths, Builds Lists & Proves ROI
Featuring Live Event & Tradeshow Case Studies
Booth Visits • Lead Capture • Demos Booked • ROAS
How it works
We capture attendees at real places—venues, expo halls, session rooms, registration lines, hotels, and after-parties—then retarget them across mobile, web, and OTT/CTV pre-event, during show hours, and post-event to convert interest into meetings and pipeline.
Venue & micro-zone polygons
Tight geofences for gates, session rooms, expo aisles, and competitor booths; dwell-time filters ensure real attendees.
Cross-device retargeting
Reach the same attendee on apps, mobile web, desktop, and CTV; optional sync to Meta/Google for site & form retargeting.
Sponsor & exhibitor splits
Build separate audiences for your booth, partners, and competitors to tailor creative, offers, and pacing by zone.
Privacy-first (no PII in media)
Dwell-time filters
CTV + Mobile + Web
Why it wins for events
Intent spikes around key moments—keynotes, expo breaks, product launches, after-hours meetups. We bid harder when attention peaks and align creative to the attendee’s context and proximity to your booth.
Show-time dayparting
Registration surges, keynote windows, expo floor breaks—optimize pacing when attendees are most active and nearby.
Moment-matched creative
Rotate ads for booth #, live demos, giveaways, session reminders, and meet-the-team—personalized by zone & time.
Hotel & after-hours conquesting
Target overflow hotels, sponsored parties, and nearby hotspots to keep your brand top-of-mind off the floor.
Competitor booth conquest
Local offer sync
Booth-level controls
What we measure
Beyond clicks—we prove outcomes that matter to growth and field teams: booth visits, scans, demos booked, meetings held, list growth, and post-event pipeline.
Footfall → booth outcomes
Track visits to your booth or demo zone; QR/UTM tie-outs for scans, giveaways, and session attendance.
Lead quality & meetings
Form fills and Calendly bookings by zone; demos started/held and follow-up engagement by cohort.
Budget to winners
Push spend to booths, zones, audiences, and creatives that outperform; suppress low-yield placements.
Incrementality testing
Location-lift & dwell
Server-side conversions
Compliance-conscious by design
Privacy-first execution
No raw PII in media; opt-out honored; sensitive-place suppressions available where appropriate.
Audit-ready reporting
Change logs, audience definitions, location lists, and creative versions retained for sponsor/organizer review.
Brand & message guardrails
Per-sponsor exclusions, geo fairness, and message governance so marketing & event ops stay in lockstep.