VC Solutions × Heartwood Fence — Geofencing Proposal
Proposal • Addressable • Store Geofences • Retargeting • Keyword/Contextual • Lookalikes

Proposal for Heartwood Fence

Prepared by VC Solutions • September 2, 2025

This page outlines recommended targeting, tactics, and package options. Pricing emphasizes what you get in each plan; an optional one‑time creative fee can be added to the first month.

Targets

25–39 (11k devices) • 40–59 (13k) • 60+ (7k) • Optional: Dog owners (5k)

Local Presence

High‑intent store geofences like Home Depot, Lowe’s, Ace, Tractor Supply, Floor & Decor, HomeGoods, Homesense, AtHome, and local hardware stores.

Conversion Engine

Site retargeting for recall; keyword/contextual for people researching fences now.

Packages & Pricing

What’s inside each campaign

Addressable Geofencing

Serve ads to known devices that match Heartwood’s homeowner segments. Frequency‑cap to avoid fatigue; scale impressions to tune exposure.

Store Geofencing

Polygon fences at high‑intent locations: when shoppers visit, they later see Heartwood’s ads at home and on mobile.

Retargeting, Keyword & Lookalikes

Retarget site visitors for efficient CTR and recall. Use Heartwood‑style terms (privacy, vinyl, pool fencing, etc.). Optional CRM lookalikes expand to similar households.

Delivery guardrails

  • Frequency caps: 2/day (addressable & retargeting), 1–2/day (store geofences)
  • Creative: 3–5 variants; refresh monthly on Optimal/Maximum
  • Retargeting allocation: ≥ 10% of impressions for efficiency
  • Daily pacing: ~5.6k / 9.7k / 13.9k impressions by tier (30‑day month)

Adjustability: Any campaign can be tuned up or down based on desired monthly frequency of ads served. We simply scale impressions while keeping the same audience mix.

Local signal, real outcomes

Reach homeowners where fence decisions begin: store aisles, local blogs, and their living room screens.

Clean reporting, weekly tweaks

We report what matters: impressions, reach, CTR, top geos, top creatives — and we optimize weekly.

Ready to fence in more demand?

Pick a package or ask for a custom frequency. We’ll launch clean, measure weekly, and scale what works.

© VC Solutions — Geofencing • Programmatic • AI‑powered targeting