VC Solutions – Proposal for Novus Glass

Strategy Overview

Awareness: Keep your ideal customers in Brandon, Riverview, and Lutz warm with consistent exposure.
Action: Capture ready-to-book searchers the instant they look for auto glass services.

Geofencing & OTT Brand Awareness Campaign

Option 1 — Expanded Coverage

Client Price: $2,100 / month

+ $150 one-time ad creation fee (if necessary)

Targeting

  • ~3,470 Display Devices (phones, laptops, tablets)
  • ~760 OTT Large-Screen TVs (in-home)
  • Vehicles aged 0–5 years
  • Households with higher-end auto insurance (Allstate, State Farm, Progressive, Geico)

Impressions / Month

  • Display: 69,400 (~5× per week per device)
  • OTT: 15,200 (~5× per week per device)
  • Site Retargeting Display: 10,000
  • Site Retargeting OTT: 5,000

Total: $2,100 / month

Option 2 — Core Coverage

Client Price: $1,650 / month

+ $150 one-time ad creation fee (if necessary)

Targeting

  • ~3,470 Display Devices
  • ~760 OTT Large-Screen TVs (in-home)

Impressions / Month

  • Display: ~52,000 (~3.6× per week per device)
  • OTT: ~10,000 (~4× per week per device)
  • Site Retargeting Display: 7,000
  • Site Retargeting OTT: 3,000

Total: $1,650 / month

Google PPC — High-Intent Lead Generation Add-On

  • Ad Spend: $300–$500 / month (paid to Google)
  • VC Solutions Management Fee: $350 / month

Total Additional Investment: $650–$850 / month

Expected Impact

Months 1–3

Foundation & Visibility
  • Consistent reach in Brandon, Riverview, Lutz
  • Branded search & direct traffic lift
  • Retargeting list building for efficiency

Month 4+

Preference & Call Quality
  • Brand preference establishes locally
  • Higher call volume and better lead quality
  • Creative optimization from engagement data

Month 6

Scale & Expansion
  • Expand into adjacent ZIPs with proven fences
  • Increase impression caps for frequency control
  • Layer in seasonal creative for conversion spikes