VC Solutions · Geofencing + OTT + Search + Web

Proposal for Route 60 Auto Repair

Own Valrico–Brandon–Plant City with precision geofencing, streaming video, and conversion‑ready web — so when a car breaks down, drivers call Route 60 first.

See the Problem View Campaign Options
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What’s Costing You Customers

The Problem

  • No active marketing — competitors win attention by default.
  • Website issues — outdated visuals, no call‑to‑action buttons, and a wrong Google Maps location erodes trust.
  • Lost intent — drivers searching “brake repair” or “tow truck” don’t find or convert with you.

Our Solution

  • Addressable Geofencing across core ZIPs (33594, 33596, 33511, 33510, 33527, 33566, 33567, 33584, 33578, 33569; avoid 33619, 33610).
  • Competitor & Referral Fences (Pep Boys, Firestone, Tire Choice, Meineke, Walmart Auto Care, local shops, neighborhoods, malls, schools, gas stations).
  • Site Retargeting to stay in front of past visitors.
  • OTT Streaming Video to build recall and trust on TV screens.
  • Google Search Retargeting to capture high‑intent drivers.
  • Website Refresh with clear CTAs (Call Now, Book Appointment, Request Tow) and accurate location.

Campaign Options

(click to expand)

Option 1 — Display + OTT Video

$2,750 / month

Strategy: Build foundational awareness with high‑frequency display ads and premium streaming placements to create recall and trust.

  • $1,500 Display (~167,000 impressions / month)
  • $1,250 OTT Video (~23,000 impressions / month)
  • Addressable geofencing + competitor/referral locations
  • Site retargeting included
  • One‑time ad design fee: $195

What You Get

  • Consistent exposure to ~4,500 local drivers/month across priority ZIPs
  • “Everywhere” presence: drivers see you multiple times/week
  • Video builds credibility fast — ideal for family‑owned positioning
  • Retargeting protects every visit and inquiry

Option 2 — Full Funnel (Display + OTT + Google Search)

$3,850 / month

Strategy: Expand Option 1 with Google Search Retargeting to capture high‑intent drivers the moment they look for help — brakes, A/C, maintenance, or towing.

  • All of Option 1 (Display + OTT + Retargeting)
  • $500 Google Search spend (retargeting high‑intent queries)
  • $600 Search management

What You Get

  • Awareness and intent: top‑of‑funnel + “near me” moments
  • More calls, tow requests, and booked repair appointments
  • Search visibility that beats chains at the decision point

Website Refresh & Landing Pages (One‑Time)

$1,250 one‑time

Why now: Current site undermines credibility — wrong map location, outdated imagery, and no CTAs. We’ll fix conversion friction so ads turn into calls and bookings.

  • Modern, mobile‑first redesign with service clarity (Repair, Towing, Sales)
  • Accurate Google Maps + hours + NAP consistency
  • Strong CTAs: Call Now · Book Appointment · Request Tow
  • Additional landing pages: $200 one‑time each

What You Get

  • Trustworthy first impression that matches your reputation
  • Higher conversion rate from every marketing dollar
  • Clear path to call, book, or request towing in one tap

Comparing Options

Option 1 — Display + OTT
  • Channel Mix: Display + Streaming Video
  • Best For: Fast local visibility & credibility
  • What You Get: Multiple weekly touches + recall on TV
Option 2 — Full Funnel
  • Channel Mix: Display + OTT + Google Search
  • Best For: Calls & bookings from high‑intent drivers
  • What You Get: Awareness + intent capture at decision time
Website Refresh (Add‑On)
  • Focus: Conversion & trust
  • Best For: Turning ad clicks into calls & appointments
  • What You Get: Modern site, correct map, strong CTAs

Expected Impact

Months 1–3 — Build Awareness

Foundation
  • “Everywhere” visibility across target ZIPs & competitor fences
  • Retargeting lists grow; credibility lifts via OTT
  • Early increase in calls and tow requests

Months 4–6 — Capture Intent

Performance
  • Measurable lift in calls, bookings, and tow requests
  • Search + retargeting converts warm interest to jobs
  • Creative tuned to highest‑converting messages

6+ Months — Market Leadership

Scale
  • Route 60 becomes the default choice in Valrico/Brandon
  • Scale budgets and fences into Plant City & beyond
  • Website converts at higher rates with clear CTAs

Contact

Keegan Zoller
keeganzoller@vc-solutions.net
+1 (518) 506-1316

Review Options Approve & Start
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