Route 60 Auto Repair — Growth Proposal
Fix the foundation first — then scale awareness, trust, and call volume across your service area.
0
/month
Display Impressions
0
/month
OTT Video Impressions
0
across target area
Estimated Unique Reach
Phase 1 — Fix the foundation
Website Redesign (One-time)
Why this comes first
- Map location corrected (current pin appears off the South Carolina coast)
- Homepage hero replaced with a clear, trustworthy auto-service image
- Clear CTAs (Call Now, Request Quote, Book Service) above the fold
- Copy refresh (services, trust signals, warranty, “family-owned” angle)
- Mobile UX, speed & GA4 tracking dialed in
Deliverables
- Homepage redesign + improved service pages
- CTA buttons + header phone click-to-call
- Photo cleanup + iconography for services
- SEO essentials (titles, meta, local schema)
- GA4 + pixel tracking configured
One-time investment
$975
No recurring website fees from us.
Phase 2 — Targeted growth
Three-layer campaign system
Addressable Geofencing
- Drivers 25–65 across Valrico, Brandon, Dover, Plant City
- Refinements by vehicle type (foreign vs. domestic)
- Service-led creatives (brakes, AC, diagnostics)
Competitor & Referral Geofences
- Fence big-box shops and local independents
- Auto parts, rental & salvage locations for high intent
- Conquest messages near point-of-need
Site Retargeting
- 30-day follow-ups to build trust and recall
- Quote prompts and repair offers
- Bookable actions from every ad
Ad Design & Strategy
Creative built to move — and keep moving
2–3 Ad Sets per Cycle
- Seasonal — rainy season brakes, summer AC repair
- General awareness — local trust, warranty, quick turnarounds
- Promotional CTAs — $25 off first repair / free diagnostic
6 Dimensions per Set
- 1080×1080 · 1080×1920 · 1200×628
- 300×250 · 300×600 · 728×90
- Mobile speed & clarity prioritized
Rotation & Testing
- Frequency caps to avoid fatigue
- A/B tests weekly; refresh winners
- UTM tracking for ad-level performance
90-Day Success Roadmap
What good looks like in auto repair
Month 1 — Foundation
- New site live + tracking
- Launch addressable + competitor fences
- Lift in map views, calls, and site visits
Month 2 — Intelligence
- See top ZIPs & neighborhoods
- Optimize by make (foreign/domestic)
- Creative testing begins
Month 3 — ROI
- Calls, quote requests, booked jobs
- Cost-per-call & cost-per-lead benchmarks
- Scale plan for winning geos & services
Investment & Reach
Choose your coverage
Standard Coverage
Display + OTT Video
Awareness that converts into calls & quotes.
$2,750 /month
- ~167,000 display impressions / month
- ~23,000 OTT video impressions / month
- ~4,500 estimated unique reach / month (across target area)
- Addressable + Competitor + Retargeting
Full Coverage
Display + OTT + Google PPC
Add high-intent search to capture “near me” demand.
$3,550 /month
- All Standard Coverage components
- Google PPC add-on: $500 ad spend + $350 management
- Capture searches like “brake repair near me”, “AC repair Valrico”
- Intent-driven calls & booking form leads
Deliverables
What you’ll get
- Website redesign (one-time) + GA4 & pixel setup
- Addressable + Competitor + Retargeting campaigns
- 2–3 ad sets × 6 sizes, refreshed weekly as needed
- Live dashboard + monthly insight summary
- 90-day ROI check-in (calls, quotes, booked jobs)
We’ll match colors and photos to Route 60’s brand & shop imagery for a local, trustworthy feel.