Made especially for Soulful Sweets

Awareness that creates loyal fans — not just clicks.

A three-part geofencing + retargeting system to launch Soulful Sweets across Florida and convert nostalgia into repeat buyers.

See Investment View 90-Day Plan
0
/month
Projected Impressions
0
every other day
Unique People Reached
The Opportunity

Launch Soulful Sweets with scale and intention.

Premium Audience

Women 25–55 who shop local, gift desserts, and love seasonal drops.

Florida-wide Coverage

Addressable + physical geofences across Tampa Bay, JAX, Orlando, Miami, Tallahassee.

Compounding Awareness

Awareness → consideration → repeat orders. Built to grow long-term value.

Our System

Three synchronized campaigns

Demographic Geofencing (Addressable)
  • Women 25+ with boutique/online retail purchase intent
  • Lifestyle + intent data for precision
  • Premium creative built for mobile
Competitor & Referral Geofences
  • Target cafés, bakeries, boutiques, dessert bars
  • Conquest active dessert buyers near POS
  • Seasonal offers + limited drops messaging
Site Retargeting
  • Re-engage visitors with seasonal menus
  • Push loyalty bundles and gifting reminders
  • Build repeat purchase behavior
Ad Design & Strategy

Creative built to move — and keep moving

2–3 Ad Sets per Campaign
  • Seasonal ads — limited drops & holidays
  • General awareness — brand & story ads
  • Promotional CTAs — bundles, pre-orders, gifting
6 Dimensions per Set
  • 1080×1080 · 1080×1920 · 1200×628
  • 300×250 · 300×600 · 728×90
  • Optimized for performance & mobile speed
Rotation & Testing
  • Frequency caps to prevent saturation
  • A/B creative testing and weekly refresh cadence
  • UTM tracking for ad-level performance

Multiple formats prevent over-saturation, broaden reach, and consistently drive traffic to site and offers.

Campaign Success Roadmap

Your 90-day momentum plan

Month 1 — Awareness & Traffic Uplift
  • Launch addressable + competitor geofences
  • Traffic lift visible in dashboard & GA4
  • Pixel + Analytics fully configured
Month 2 — Attribution & Insights
  • See which locations & demos convert
  • Optimize spend toward winners
  • Heat-map reporting of geo performance
Month 3 — ROI & Conversion Proof
  • Compare addressable vs. physical geofences
  • Track calls, orders, site conversions
  • Next-step scaling plan
Investment & Reach

Built to scale with you

Recommended
Geofencing + Retargeting

Full-funnel awareness and conversion momentum.

$3,250$2,500 /month

≈ 250,000 impressions / month · ~17,000 reached every other day

Low-Cost Option
Social Media Marketing

Start with Meta Ads and build audience growth before scaling.

$1,500 /month
  • $750 ad spend + $750 management
  • Video & carousel ad creation
  • Audience retargeting & tracking
  • Monthly insights report
  • 3-month commitment
Deliverables

What you’ll get

  • GA4 + pixel tracking fully configured
  • Live performance dashboard link
  • Creative plan for seasonal drops
  • Weekly optimization & insights
  • 90-day report with ROI focus
Pro-tip: we can swap this color system to exact Soulful Sweets hex codes in minutes.