Unlimited Resilience — Geofencing & Addressable Proposal

Athletes 13–24 in affluent Boston suburbs • Performance & mental resilience coaching • Precision reach at schools, training centers, and S&C facilities.

Prepared by VC Solutions Pricing adjustable to audience size Interactive proposal

Core Targets

• Ages 13–24 (student athletes + college)
• Parents of teens (decision-makers)
• Affluent ZIPs (Weston, Wellesley, Lexington, Brookline, Needham, Winchester, Newton, Concord, Hingham, Cohasset)

High-Intent Places

• Union Point Sports Complex (Weymouth)
• The Edge Sports Center (Bedford)
• Dexter Southfield School (Brookline)
• Strength & Conditioning: Compete, Stadium, Boyle

Conversion Engine

• Addressable + Geofencing + Retargeting
• Creative: “Mental block?”, “Train your mind like your body”, “Bounce back stronger”
• Form + email + calendar booking

Minimum AGF ~5–6×/mo; 2–3 geofences; lean frequency

Allocation by Channel

Addressable (student/parent/affluence)
$900
Geofencing (Union Point, Edge)
$450
Retargeting + Keywords
$150
Total monthly investment: $1,500

Budget Mix

Addressable
Geofence
RT+KW
Geofencing
  • Union Point Sports Complex (Weymouth)
  • The Edge Sports Center (Bedford)
  • 1× prep/private school (Dexter Southfield)
Addressable Segments
  • High School & College Students
  • Parents of Teens (13–17)
  • Household Income $150k+
  • Sports & Fitness Enthusiasts
  • Wellness/Mindfulness Interests
Keywords + Retargeting
  • “sports psychologist”, “mental performance”, “overcome mental block”
  • Site pixel retargeting (always-on)
  • Frequency caps: 2/day (addr/ret), 1–2/day (geo)

Estimates assume Boston-area CPMs; pricing can be tuned to match desired reach/frequency.

Pricing & Audience Size Disclaimer

All packages are adjustable. Final monthly pricing scales with the addressable audience size and target frequency. We’ll right-size ZIPs, facility count, and segment breadth to fit the desired budget while preserving campaign integrity.

Key Differences Between Options

What changes as you scale from $1,500 → $2,250 → $3,000, and why you might choose each.

Minimum ($1,500)
  • Foundation: 2–3 geofences (core facilities)
  • Core addressable only (students, parents, $150k+)
  • Lean frequency to validate message-market fit
Use when testing lift and creative resonance.
Optimal ($2,250)
  • 4–5 geofences + broader affluent ZIPs
  • Expanded segments (fitness, wellness, $175k+)
  • Higher frequency & monthly creative refresh
Balanced scale + faster learnings.
Maximum ($3,000)
  • 7–10 geofences incl. S&C + event micro-fences
  • All priority segments active ($200k+ / $250k+)
  • Video + static for top-end recall
Win share quickly; dominate peak seasons.

Ready to train the mind like the body?

Pick a package or ask for a custom frequency. We’ll launch clean, optimize weekly, and scale what works.

© VC Solutions — Geofencing • Addressable • Programmatic • AI-powered targeting