Heating Up Local Leads: How Geofencing Transformed One HVAC Business

When an HVAC company gets service calls from over an hour away, it’s not just inefficient – it's frustrating for everyone involved. Long travel times mean fewer appointments and slower service. We saw this problem in a local HVAC service company. That’s when VC Solutions stepped in with a hyper-targeted digital marketing strategy that hit closer to home – literally.

### The Challenge: - Broad DMA targeting brought in leads too far away - Lost time = fewer appointments - Homeowners nearby didn’t even know the company was local

### The VC Solutions Game Plan: - Demographic Targeting: Homeowners and “new movers” most likely to need HVAC services. - Neighborhood Geofencing: Ads shown only in relevant neighborhoods. - Site Retargeting: Pixel tracking to re-engage warm leads.

### The Results: - 5,067 Clicks - 0.23% CTR - 553 Online Conversions