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RecruitingCase study

Helping a Manufacturing Plant Recruit the Right Talent in the Right Place

By Victoria Silva · January 18, 2025 · 1 min read

Opening a new facility in a rural area presents unique recruiting challenges. Our client needed qualified shift workers fast—and locally.

### The Challenge: - Low applicant volume - Previous hiring ads failed - Goal: track from ad to interview

### The VC Solutions Game Plan: - Competitor Geofencing: Ads near similar factories - School Geofencing: Targeted recent grads from tech schools - Keyword Retargeting: Industry-specific phrases

### The Results: - 3,529 clicks - 179 quality visits - Matched hires to prior jobs and education

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