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Real EstateCase study

Turning Browsers into Buyers with Real Estate Geofencing

By Victoria Silva · January 18, 2025 · 1 min read

New developments need the right buyers—at the right time. We helped a builder find alumni, renters, and investors ready to act.

### The Challenge: - Nearby university = high-potential buyers - Inventory changed often - Needed local high-income traffic

### The VC Solutions Game Plan: - Movers Targeting: First-party high-income users nearby - Event Retargeting: Alumni experiences + sports events - Competitor Geofencing: Model homes + other listings

### The Results: - 2,346 clicks - 41 home tours - Buyer origin tracking = big ROI

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