A paid digital arm
for DSG.
Owned by DSG.
Built for scale.
White-label was fine for six clients.
One hundred is a different company.
The current arrangement was built for a different scale. Quietly delivering paid digital behind the DSG brand worked when the book was small. At 100 clients, the structure has to change — for both companies.
Today — White-label
- VCS operates as DSG's "director of paid digital" in name only
- VC Solutions executes invisibly — no brand recognition, no contractual standing
- Revenue passes through DSG, but the work and the IP live at VCS
- If DSG gets acquired tomorrow, paid digital revenue doesn't transfer cleanly
- If VCS hits a wall, DSG has no contracted partner to fall back on
Proposed — Parent / sub-brand
- DSG is the parent — owns relationships, master agreements, brand authority
- VC Solutions is the named paid digital partner — a sub-brand of DSG in market
- 15% override flows monthly to DSG on every paid digital dollar
- Revenue is contracted, recurring, attributable — and acquirable
- Both sides have skin in the game and a written exclusivity commitment
DSG as parent.
VCS as the paid digital sub-brand.
The same model that powers Marriott and its sub-brands, or Berkshire Hathaway and its operating companies. DSG sits at the top — owning the client, the strategy, the brand. VCS operates underneath as the named paid digital execution partner.
Revenue modeler — what DSG earns by owning the relationship
Live calculatorThis makes DSG worth more.
By a lot.
When agencies get acquired, buyers pay a multiple of EBITDA — typically 4× to 8× depending on revenue quality. The structure of that revenue determines the multiple. White-label cost-pass-through doesn't get the same multiple as contracted recurring partnership revenue.
If paid digital sits as white-label on DSG's books, it's a cost line — and an acquirer questions whether it transfers at all. If it sits as a contracted 15% override from a named partnership with VCS, it's recurring partnership revenue. Same dollars in. Wildly different valuation on the way out.
White-label paid digital
Paid digital revenue runs through DSG but the delivery, IP, and team belong to a third party. In due diligence, an acquirer flags this as transferability risk — the revenue may not survive the deal.
15% override · contracted partnership
DSG holds a contracted, exclusive partnership with VC Solutions at a 15% override. That's recurring partnership revenue with a transferable agreement — exactly what acquirers price into multiples.
An exclusive partnership.
In writing. To DSG.
Below is what VC Solutions will commit to in a signed partnership agreement. Every commitment is a value transfer to Devine Solutions Group — a paid digital arm locked exclusively to DSG, delivered under DSG's brand, paying DSG monthly.
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01Exclusive marketing partnership. VC Solutions will not partner with any other marketing agency to deliver paid digital.DSG becomes the sole marketing agency in our partnership network. Any agency that wants what we do has to come through DSG. That's a moat — and it's yours.
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02DSG-only client servicing. Clients delivered through this DSG channel are served exclusively as a DSG sub-brand.No competing offers, no side conversations, no upsells outside the DSG umbrella. The client experience is DSG end to end.
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03Brand presentation as a sub-brand. All client-facing materials, decks, and reports position VC Solutions as a paid digital partner of DSG.DSG remains the parent brand in market. Co-branded materials, joint case studies, and the option to feature VCS as a partner on the DSG site if desired.
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04Sales support, on demand. VCS joins paid digital sales conversations whenever DSG needs technical credibility to close.Treat us as your in-house paid digital expertise — not a contractor on the clock. No additional charge for sales involvement.
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05Full-service delivery, with VCS infrastructure. Every client gets a CSM, the proprietary VCS reporting platform, and the same delivery quality VCS gives its direct accounts.DSG carries zero operational overhead for paid digital. No staffing. No tooling. No campaign QA. We absorb it all.
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0615% override paid monthly. Of all paid digital revenue from this channel, 15% flows to DSG by the 15th of the following month.Clean billing path: clients contract with and pay VCS, VCS remits the override to DSG. No three-way invoicing complexity. No reconciliation calls.
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07First-look on adjacent service lines. Should DSG add new paid services (LSAs, programmatic CTV, OTT, etc.), VCS extends the same structure.DSG never has to negotiate from scratch as new paid offerings emerge — same partnership, same override, expanded scope.