Restaurant & Franchise Marketing, Tied to the Register | VCS
Industries/Restaurants & Franchises

Fill more tables. Prove it at the register.

Location level marketing built for restaurant and franchise brands. Behavioral geofencing, streaming TV, paid social, and search, all tied to your POS so you see exactly which campaigns drive traffic, revenue, and ROAS.

See how it works
The Problem

Most restaurant marketing
stops at the click.

You can watch impressions, clicks, and cost per thousand all day long. None of it tells you whether a single guest walked through the door or spent a dollar. So you are left guessing which campaigns actually moved the business, and funding channels that look busy but never prove themselves at the register.

Most agencies stop at

ImpressionsClicksCPMsReachEngagements

We report all of it, plus

ROAS by LocationRevenueTraffic+ the marketing metrics
The Closed Loop

From your trade area
to your register.

Most marketing stops the moment someone clicks. Ours follows the guest all the way to the table, then ties it back to what they actually spent.

01Trade Area

We map where your guests already are.

Behavioral geofencing builds an audience from the real world, competitors, offices, gyms, events, and the corridors your best customers actually travel.

02Every Screen

We reach them everywhere they look.

Streaming TV, paid social, display, and search run together, so your brand shows up across the whole day instead of one crowded feed.

03Through the Door

We turn attention into a visit.

Sequenced retargeting and the right offer move people from aware to in line, with foot traffic measured against the exposure that drove it.

04At the Register

We tie it to real revenue.

POS attribution connects each campaign to real revenue and ROAS by location, so you fund what works and cut what does not.

POS Attribution

See the dollar,
not the guess.

Through our ClearCOGS integration, we connect your campaigns directly to register level sales. No pixels guessing, no last click fiction. When someone we targeted comes in and spends, we can see it, down to the location and the revenue it drove.

1

Campaign. A guest in your trade area is reached across geofencing, streaming TV, social, and search.

2

Visit. They walk into one of your locations, matched against the devices we targeted.

3

Register. Their order rings through your POS, item by item.

4

Revenue. That check is tied back to the exact campaign that drove it.

Revenue Attribution · Last 30 Days POS Verified
$18.4K
Ad Spend
$61.2K
Attributed Revenue
3.3x
Blended ROAS

ROAS by Location

Location 04 · Tampa3.8x
Location 11 · Brandon3.2x
Location 02 · St. Pete2.7x
Location 07 · Clearwater2.3x
Playbooks

Frameworks built for
how restaurants actually scale.

Opening a unit, ramping a new market, or running fifty at once, we have a repeatable system for each, so growth never feels like starting from scratch.

01Grand Opening

Pack the house from day one.

Pre launch geofencing builds demand before you cut the ribbon, then an opening week blitz drives the crowd, all tracked against your first thirty days of sales.

02New Unit Ramp

Reach profitability faster.

A repeatable trade area build and ramp plan for every unit you open, so location number twenty launches as sharp as location number two.

03Multi Unit Coordination

Every location its own campaign, one dashboard.

Budgets, creative, and targeting tuned per location, then rolled up into a single view your whole team can actually read.

04Always On Local

Stay the default choice in your trade area.

Continuous behavioral targeting, retargeting, and reporting that keep you top of mind in between the big pushes.

What We Run

One team. Every channel
that moves the register.

Everything that drives guests through the door, planned and run by one team, and measured against the same number: revenue.

Behavioral Geofencing

Audiences built from where people really go.

Streaming TV (OTT / CTV)

Your spot on Hulu, ESPN, and the big screen.

Paid Social (Meta)

Instagram and Facebook tuned to local intent.

Display & Retargeting

Stay in front of guests after the first touch.

Paid Search

Capture the guest already looking for you.

Creative & Production

Scroll stopping creative made in house.

POS Revenue Attribution

Every campaign tied back to real dollars.

Location Level Reporting

One dashboard, every location, in plain English.

How We Launch

Pilot programs live
within two weeks.

No six month onboarding. We map, build, and launch fast, then optimize against real register data from week one.

Days 1 to 2

Discovery

We learn your locations, trade areas, and goals.

Days 3 to 5

Trade Area Build

We map your geofences and audiences by location.

Days 6 to 9

Creative & Setup

We build the creative and wire up POS attribution.

Days 10 to 12

Launch

Campaigns go live across every screen.

Day 14+

Optimize

We tune against traffic, revenue, and ROAS.

Ready to see what your marketing
drives at the register?

Book a strategy call and we will map your trade areas, show you the closed loop on your own locations, and build a pilot you can launch in two weeks.