The backyard budget is set
long before they search.
Marketing for outdoor kitchens, hardscape, pools, and backyard builds. We work the whole decision, from the homeowner who has not started looking yet to the contract you sign three months later, and we tie the spend back to the job.
See how it worksA $60,000 backyard
is not an impulse buy.
Nobody wakes up and searches for an outdoor kitchen. They think about it for months. They see one at a neighbor's house, save a photo, mention it in the spring, and finally search in the fall when they are already close to deciding.
Most outdoor living marketing only shows up for that last search, which means you are paying to compete for buyers somebody else spent months warming up. Run only the bottom of the funnel and the numbers will always look expensive, because you are arriving after the decision is mostly made.
Bottom of funnel only
The full runway
Four layers, measured
from the house outward.
Each one reaches the homeowner at a different distance from the decision. Most outdoor living companies run only the fourth.
Reach them before there is a shortlist.
Someone who just closed on a house will spend on the backyard within eighteen months. We build audiences from the physical places those buyers actually stand, including new home sales centers, model tours, home and garden shows, and competitor showrooms.
Turn a number into a picture.
Backyard projects are bought with the eyes. We keep your finished builds in front of everyone the geofence touched, everyone who visited the site, and everyone who watched most of a project video, across a decision cycle that runs three to nine months.
Capture the search when it finally happens.
Local Services Ads, Google Search, and a Business Profile with real service detail and current project photos. This is where you catch the demand, including the demand the first two layers created for you.
Tie every dollar to a signed contract.
Call tracking that actually attributes, one quote path instead of three, and the estimate to close step wired in. You see cost per signed job by channel, not cost per form fill.
A click is not a lead.
A lead is not a contract.
Running four layers is the straightforward part. Knowing which one produced the signed job is where nearly every outdoor living company we look at is flying blind, and it is the difference between a budget you defend in a slow quarter and one you cut.
One quote path. Three different forms on one site means no two sources can ever be compared.
Call tracking that attributes. The phone is your highest intent channel and usually the least measured.
The estimate step. Outdoor living sells in the driveway, weeks after the click. That gap is where attribution normally breaks.
Contract value back to channel. Reported by signed job, not by lead, so the number means something.
Return by channel
Backyard builder,
one month.
One client, one campaign, one month of spend. Outdoor living carries a high ticket, so a single signed job moves the ratio hard, and one month is a short window to judge anything by. Your own numbers will depend on average contract value, market, and how much of the funnel is running. We would rather show you the math on your numbers than sell you someone else's.
New to geofencing?
Here is the short version.
It is the only channel that reaches a homeowner before they start looking, and most outdoor living companies have never been shown how it works.
Draw the fence
We draw a virtual boundary around the places your future customers already are: new home communities, model home centers, home and garden shows, and competitor showrooms.
Capture the audience
When people enter that boundary, we can reach the devices that were there, building an audience out of real behavior instead of guesswork.
Stay with them
Your finished builds follow them across phone, apps, and streaming through a decision cycle that often runs the better part of a year.
Every channel that fills
your build schedule.
Planned and run by one team, wired into the same funnel, and measured against the same thing: signed contracts.
Behavioral Geofencing
Reach homeowners by where they actually go.
Local Services Ads
Google Guaranteed at the top of search.
Google Ads (Search)
Catch the search when it finally happens.
Paid Social (Meta)
Your finished builds, locally targeted.
Display & Retargeting
Stay visible across a nine month decision.
Google Business Profile
Service detail, current photos, real posts.
Landing Pages & Funnels
One quote path, built to convert.
Tracking & Attribution
Call tracking through to signed contract.
Five things we
usually find first.
Before we recommend spending another dollar, we look at what the current dollars are doing.
Every ad points at the homepage. Someone who clicked an outdoor kitchen ad has to go find outdoor kitchens themselves.
No call tracking. The phone is the highest intent channel you have, and it is invisible in every report.
Three different quote forms. Contact, request an estimate, book a consult. No two sources can be compared to each other.
A Business Profile nobody tends. No service breakdown, no recent project photos, no posts, in the one place local buyers check first.
Cost per lead is known. Cost per signed contract is not. Those are two different businesses, and only one of them tells you where to spend next.
Live in two weeks,
measured from day one.
We set the baseline before we spend anything, so when the numbers move you can tell whether it was us.
Baseline
What you spend now, what closes, and what a job is worth.
Tracking
One quote path, call tracking, contract value wired back.
Build
Geofences drawn, creative from your finished projects.
Launch
All four layers live across your service area.
Optimize
Tuned against signed contracts, not clicks.
Twenty minutes,
your numbers.
Bring what you spent last quarter and roughly what closed. If the full funnel is worth building for you, that call makes it obvious. If it is not, we will say so.